June 5th – 8th

Western New Mexico University acknowledges the deep roots New Mexico shares with Mexico. The territory of New Mexico gained statehood in 1912, yet the people living in the border regions and beyond continue to be influenced by these roots in all aspects of culture– art, food, music, language, and customs. As a Hispanic Serving Institution, Western New Mexico University and WNMU ¡Fiesta Latina! aim to highlight those connections by creating fun, engaging, educational experiences for folks living in or visiting the borderlands to enjoy.
WNMU ¡Fiesta Latina! is a cultural event organized by Western New Mexico University that seeks to recognize, celebrate, and assist in the preservation of New Mexico’s connection with its Mexican heritage, customs, and traditions. The four-day outdoor festival on the beautiful Silver City campus features a juried artisan mercado featuring the traditional folk art of more than 50 artisans from throughout Mexico, Latin music and dance performances, food and drink, children’s activities, hands on crafting workshops, films, demonstrations and more.


WNMU ¡Fiesta Latina! will be returning for its 7th year from June 5-8, 2025, to the Silver City campus of Western New Mexico University. Silver City is just 80 miles north of the U.S./Mexico Border, nestled in the beautiful mountains of the desert Southwest. The centerpiece of this multifaceted event is the juried artisan market, featuring 40 handcraft artisans from throughout Mexico. There is also music and dance, films, a fashion show, food vendors from around the region, a tequila tasting, and children’s activities.
2025 Event Schedule
# | Session | Speaker(s) | Time | Venue |
---|---|---|---|---|
1 | VIP Market Preview | 4:00PM | Artisan Tent | |
2 | Stadium Bar Open | 4:00 - 9:30PM | ||
3 | Sponsor and Artisan Welcome Dinner | 5:00PM | Pool Patio | |
4 | Music Performance | Luciane Dom | 6:00PM | Fountain Stage at Regents Square |
5 | Music Performance | Maruja Limón | 8:00PM | Fountain Stage at Regents Square |
# | Session | Speaker(s) | Time | Venue |
---|---|---|---|---|
1 | Mercado Open | 2:00 - 8:00PM | Artisan Tent | |
2 | Stadium Bar Open | 2:00-9:30PM | Pool Patio | |
3 | Mariachi Conference Showcase | Mariachi Plata de WNMU | 5:00 - 7:00PM | Fountain Stage at Regents Square |
4 | Film and Q & A Session with Alicia Lueras Maldonado | Voces de Latinidad | 6:00 - 7:00PM | Light Hall Auditorium |
5 | Music Performance | Mariachi Plata de WNMU | 7:00PM | Fountain Stage at Regents Square |
6 | Music Performance | Mariachi Estrella de México | 8:00PM | Fountain Stage at Regents Square |
# | Session | Speaker(s) | Time | Venue |
---|---|---|---|---|
1 | Mercado Open | 10:00AM - 8:00PM | Artisan Tent | |
2 | Artisan Talk and Demonstration: Textiles | Bertha Vega Cruz | 11:00AM - 12:30PM | Pool Patio |
3 | Children's Activities | Silver City Museum | 12:00 - 4:00PM | Childrens Tent |
4 | Music and Dance | Danza Azteca Unión y Conquista | 12:30PM | Regents Square |
5 | Stadium Bar Open | 1:00 - 6:30PM and 7:00 - 10:30PM | Pool Patio | |
6 | Fashion Show | Fashion Show | 2:00 - 3:00PM | Fountain Stage at Regents Square |
7 | Artisan Workshop: Mask-Making | Felipe de Jesus Horta Tera | 3:15 - 4:30PM | Pool Patio |
8 | Film | Voces de Latinidad | 3:45 - 4:15PM | Light Hall Auditorium |
9 | Tequila Tasting | Tequila Tasting | 4:00 - 6:00PM | Pool Patio |
10 | Music Performance | Las Cafeteras | 4:00 - 6:00PM | Fountain Stage at Regents Square |
11 | Music Performance | Los Texmaniacs | 7:00 - 8:30PM | Fountain Stage at Regents Square |
12 | Music Performance | K-Paz de la Sierra | 9:00 - 10:30PM | Fountain Stage at Regents Square |
# | Session | Speaker(s) | Time | Venue |
---|---|---|---|---|
1 | Mercado Open | 10:00AM - 3:00PM | Artisan Tent | |
2 | Artisan Demonstration | Artemali Ocoxal | 11:00AM - 12:30PM | Pool Patio |
3 | Children's Activities | Silver City Museum | 11:30 - 2:30PM | Children Tent |
4 | Cultural Performance | Charros – Traditional Mexican Trick-Roping | 12:30 - 2:00PM | Regents Square |
Our Artisan Sponsors
Premier Artisan Sponsors
CENTURY 21 Hacienda Realty
Gila Regional Medical Center
Artisan Sponsors
Alexandra Todd and Steven Foxx
Alfred Ogas
Bear Mountain Lodge
FeVa Fotos
Grant County Community Foundation
Griffin’s Propane
Linda and Marc Shay
Lynn Haugen and Julian Lee
Paula Stevens
Sharyn McDonald
Thomas Hester
WILL (Western Institute for Lifelong Learning)
JUNE 5-8, 2025
1000 W. College Ave., Silver City,
NM 88061, US