Building on the legacy of Fiesta Latina, which has fostered collaboration and connection between borderland communities since 2017, Western New Mexico University’s reimagined event, Festival Encanto, will continue to celebrate the ties between nations, and in addition, bring artisans of the Southwest into greater focus.

As a celebration of Southwestern culture, the event will endeavor to represent the complexity of the region’s diverse lineages. The goal of the event is to bring all genres and ethnicities present in the region together under one roof to examine and celebrate the roots of our intertwining cultures, while imagining our future through the lens of the artist. The centerpiece of this multifaceted event is the juried artisan market, featuring 30 handcraft artisans from throughout the Southwestern United States and Northern Mexico.

This is a family friendly event that is free to the public and encourages all ages. It will take place at Regents Square, on the campus Western New Mexico University in Silver City, NM. This is not an event for spectators–attendees will enjoy a fully immersive cultural experience. The three-day outdoor festival features a juried artisan mercado featuring the traditional folk art of 30+ artisans from throughout the Southwest and Northern Mexico, music and dance performances, food and drink, children’s activities, hands on crafting workshops, films, demonstrations and more.

Festival Encanto will be held from June 4-6, 2027. Silver City is just 80 miles north of the U.S./Mexico Border, nestled in the beautiful mountains of the desert Southwest.