Guadalajara, Jalisco

Fernanda Eréndira Velázquez was born in Guadalajara, Jalisco, where she learned to make the Ojo de Dios or Si’kuli as a child. Throughout her life, she has visited various Wixárika communities and even taken part in their pilgrimages.

Nearly 20 years ago, she returned to weaving as a way to reconnect and relax after long days working as a psychologist. She taught her husband, and together they would weave at night—sharing peaceful conversations and creating a beautiful bond.

At first, they had no intention of selling their creations. Their only goal was to keep the tradition alive, adding more points, using innovative materials, experimenting with sizes and shapes. When they tried to exhibit their work but were turned down by local authorities, they turned to artisan markets. They applied, were accepted, and people loved what they made—what followed was more than they had ever imagined.

Today, 11 families make a living from this dream. Fernanda and her team now train others, seeing it as both an honor and a responsibility, knowing they are part of something that supports lives.

They do what they love and love what they do. Their mission is to renew tradition so that anyone can own one of their pieces and blend it beautifully into daily life.

Each creation is made with thread, a metal base, hands, and a lot of heart. What started in her childhood has grown into a craft filled with love and the desire to honor ancestral gifts, with warmth, quality, and a modern touch.